Please note that all the enclosed literature has been created by the Coaching Academy UK Ltd who therefore owns the copyrights also all of Coaching Express Coaches have been trained and qualified through the Coaching Academy and work against the Coaching Academy standards and processes.
What Is Coaching?
Coaching is a conversation between two people, the coach and the client or between two parties, the coach and a team/organisation.
Simplistically, the role of the coach is to support the client(s) in achieving their goals.
Coaching is taken for granted in the world of sport where individuals and teams have a coach to provide motivation, enhance skills and refine performance. Ultimately coaching aims to bring out the best in an individual to enable the team to work better as a whole. The same can be said of business and its leaders.
Executive and Teams coaching works best when used to help individuals address specific professional development issues such as change or to assist when taking on a particularly challenging work role of project.
Coaching Express services provide professional and personal development that is particularly appropriate for those in senior positions and key talents who have little time and for whom being lonely at the top can be a common experience.
Coaching is driven by the needs of the client. It is about assisting people to achieve their full potential, with a focus on what they want to achieve now and in the future.
It is a partnership between the executive coaches and the client and is for a defined period of time.
The benefits to the individual include:
Preparation for role/career changes;
Preparation for a big outsource/offshore or change in the business;
Managing stress, change, conflict or crisis;
Managing cross functional and cross cultural teams;
Enhancing personal impact and performance.
In additional to addressing personal issues the organisation and teams benefits from:
A greater commitment from directors and senior managers;
The creation of committed mission statements from senior management but also from managers;
The retention of key people who will feel valued and important;
The creation of a more creative outlook in business planning and project implementation using leading edge leadership skills
The improved management style of other staff.
The time has come when executive coaching for Board Members and key talents is 'A Must'.
Where Does Coaching Originate From?
The concept of the professionally trained coach running his or her own practice originates in the USA.
Many personal development and self-help techniques can be traced back to a few individuals who took an idea and packaged it to make it accessible to all.
Coaching is the result of a gentle evolution which owes much to these other techniques and, like all the best ideas, has grown in response to a need.
Until economical transport for readily available and long before modern communications were developed, there was probably no need for a coach. In these days of large families who usually lived all their lives in the same neighbourhood, there were plenty or relatives and older siblings to call on for help and advice.
The first popular self-help books were published in 1930s. The post-war years saw a boom not only in these but also in the growth of various forms of analysis and therapies. Some of these worked well but were usually limited to the addressing a single medical or mental condition. A few were less effective because their created dependence on the analyst.
That was more or less the situation until the 1980s when therapists realised there were many life situations that embraced more than one issue an needed a wider view. The smaller and fragmented family, the rise of divorce rates and an awareness of the importance of a holistic approach to maters that were often presented as 'stress related symptoms' led some of these therapists to review their way of working.
The therapists became coaches, their patients became clients and the coaching profession was born. It growth has almost totally from 'word of mouth' recommendations. In other words, the results have created the phenomenal worldwide demand that now exists.
'Coaching may not be magic but the results are certainly magical'